Writer's NOTE
So HEY, there!!
Sorry this is supposed to be at the beginning usually, but as for me, in the excitement of actually starting my own blog I forgot to introduce what I am going to do and etc.
Our assignment, to be given on Week 12 is to do the weeks' worth of tutorials on a blog and truly it is a good, unique way to do our work. So I covered the 7 weeks worth that was given to us. I hope you find it clear and helpful and that it covers all the necessary points in the answers.
So, I'll leave you'll to go through the questions with a cheery, "Welcome to my E-bizz World!!" and May you find Good where ever you go!! :)
Cheers,
Keep Smiling,
Rovie <3 <3 <3
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Tuesday, September 25, 2012
Tutorial SEVEN
1) Check this link to my ‘intelligent’ cybertwin which
I also mentioned in the Power point. You may like to create your own cybertwin
as well. The more you 'train' your twin, the better the responses will be.
While it is just a fun exercise, Think of the opportunities. Imagine if we had
a cybertwin that could answer your questions about the course. Or perhaps a
shopping assistant?
A. So I went and had a chat with Ian's cybertwin and he is quite rude, I must say. This is the chat we had below.
You:
Heyyy :)
Ian: Hello, just catching up on work are
you?
You:
Of course, doing some e-business tutorials...
Ian: Yes. You see my point of view because
I am always right.
Ian: Have you thought about studying
eBusiness?
You:
Yah, I am studying it at the moment. It is quite interesting isn't it?
Ian: Maybe, maybe not. I have a short
attention span.
You:
What is that got to do with anything?
Ian: I am not telling. I am drying my hair.
Ian: What job do you se yourself doing in
10 years?
You:
Errm Im not sure, okay good day :) BYE
Ian: Good riddance.
This is not the first time though that I speak to such a machine. Often, customer services often have a machine speaking to you at the beginning, until you actually ask for an agent, until then the rest of the service is carried out by the machine. I do not feel that technology should replace human interaction because it feels so unreal and cold.
2) Write a one paragraph describing the Turing
test and another paragraph describing an argument against the Turing Test,
known as the Chinese room.
A. The Turing Test
This is a test of the ability of machines to think intelligently and was introduced by Alan Turing in 1950 and involves a human judge, a human and a machine who are all separated and the judge talks to both the human and the machine via a computer and has to decide which one is a machine. If the judge cannot distinguish between the two, the computer wins. Anyways to prove that a machine has artificial intelligence, it must be able to think, act and be aware of what is going on.
The Chinese room
This is an argument against the existence of true A.I, presented by John Searle who believed that a computer who can pass for a human in a conversation test isn't necessarily intelligent. He argued that the computer was just carrying out orders in a program and has no understanding of what is going on, nor any free will. John thus argues that " if he was alone in
a locked room with an English version of a computer program, paper, pencils,
erases and a filing cabinet and was fed Chinese characters through a slot in
the door, he could use the program to process them and produce Chinese
characters as output without knowing the Chinese language. This reinforces
John’s argument that, without understanding, we cannot describe what the
machine is doing as thinking."
3) Can virtual agents succeed in delivering
high-quality customer service over the Web? Think of examples which support or
disprove the question or just offer an opinion based on your personal experience.
Write you answer on your blog page or express an opinion on this voice discussion board (it's
simple to join). If you choose this option please link (live in an hour or so)
to it from your blog page.
A. I really do not think that virtual agents can succeed in giving a good, high-quality service over the Web. Virtual agents do not have much information and ability to use. They do not have thinking power and can only deal with problems they are pre-programmed to solve, so if anything new comes up they would not be able to deal. There can also be lots of technical difficulties. They can't have information basis as much as Humans and can't fulfill the expectations of customers completely, because it lacks the warmth and variation and human feel that would make a customer comfortable to deal with.
TUTORIAL SIX
A. I agree. I don't feel that Anderson is saying that the head will be overtaken by tail, but that there is a possible market which is proven in businesses like Ebay and Amazon. The head symbolizes the products found in retail stores while the tail represents products only found on the Internet. I believe in time, the better we become technologically adapted, and aware, the tail will grow.
Read or listen to the podcast on the Digital Enterprise on digital markets,
then answer the questions about an online shopping experience you have had. There
are three questions to answer.
Question 1
a) What experiences have you had with shopping
online?
A. Truth be told, I have never purchased anything online. However, in order to complete this week's tutorial I shall use the experiences of my friends.
b) Describe a good experience.
A. A good experience when shopping online can be when you purchase a product at a cheaper price than retail prices, you receive the product quickly and it is everything you expected it to be. Sometimes, you can find things online that you can't find in your home country even. This is also a good experience especially if the thing you are looking for is really important to find for you. An example of a good experience would be buying books online for much cheaper than if you bought it here. Once I wanted a particular textbook, that costed around 8,000 rupees here in Sri Lanka. I told my friend to find it and he managed to buy a second hand version for me at just $3.50, which converts to around 500 rupees here, and the book was almost in perfect condition as well.
c) What did you like about the online store you
used?
A.
- You don't have to leave your home
- Your product is tracked so you can see its journey to your house
- You can compare prices
- Global access from any location
- You can compare products from different sites with the click of a button
- Quick delivery
d) Describe a bad experience.
A. One example I can account is purchasing an expensive item through eBay, and then depositing the money itself but never receiving the product. When you go to talk to the seller on the phone, they say that they are agents and that they are third parties and are not accountable even if you don't receive your money back. Sometimes the product is of really bad quality and nothing like the picture of it posted on the net.
e) What problems did you have with the online
store?
A. When you need a product really quickly and you find it on a site, that doesn't inform or instruct well, the most frustrating issue would be having to wait for a long time until they answer your questions about it.
f) What features make an online store more
appealing?
A.
- Discounts for doing your shopping online
- Access to items not available in stores, let alone your country
- Convenient, can be done from the comfort of your home, without having to travel anywhere
- anywhere, anytime
- Little effort needed
- More information provided online.
- Can be cheap sometimes.
g) What features make an online store less
appealing?
A.
- Fraud and security concerns
- Lack of cost disclosure
- No hands on inspection
- Privacy issues
- Receiving annoying emails after purchase
- Website blocks and technical issues
- When the website is not very informative and they take a long time to answer your inquiries.
h) Should we expect to see the prices of goods
and services rise or fall due to the migration of consumers online?
A. They should fall as more and more people start to do business online. By cutting out the market entry cost and no overheads, businesses can sell at a better price. As consumers shopping online, we can easily compare prices due to their transparency and this again generates greater competition and again reduces prices ultimately.
I have included an additional reading from MIT
(Understanding Digital Markets). After
reading it please discuss the following statements and indicate if you agree
with them or not. Please note there may not be a right or wrong answer.
Question 2
a) The dispersion of prices (that is, the
spread between the lowest and highest price for a particular product) will
narrow.
A. Yes the price dispersion will narrow, because as I feel, more and more people will start to do businesses online, there will be more and more competitors, being the prices closer together, as business try to get a competitive edge. I think more people will start to do businesses online because it is easier, and costs for overheads and maintenance are almost nil and there is not need for a middle man. Everything can be done via the internet. So as more people and businesses start online, there will be more competitors and the prices will narrow.
b) The importance of brand names will decrease.
A. No, they will remain important, especially as there is always people who want to be trendy and go for the higher classed brands. And it is general human nature that people are afraid to take risks and buy something from a site of an unknown product, especially if there is missing information. They will then always go for the brands they do know and trust, especially because they know that, businesses would try their best to give good quality products and services and not do a fraud in order to keep the brand name polished and clean.
c) Price competition will make all products
cheaper.
A. Yes, price competition will make products cheaper. However, there is a limit to how low they can go if quality is valued.
d) Digital markets will become dominated by a
handful of mega-sites, like Amazon.com.
A. Yes. People want to purchase from a place that is trusted, therefore by building a name like Amazon, a business can get more customers and people will gladly go there to shop. For this, extensive advertising is necessary.
e) How do you think the balance of power
between buyer’s and seller’s will change?
A. I think it will shift towards buyers. This is because "information is power" and we are becoming more informed and empowered in making decisions regarding purchases. We are more aware of prices and have a whole world of other products to browse and choose from, therefore our power has increased.
f) Prices are clustered online.
A. I disagree because it would be such a huge, complicated job. It would be easier for the business to let the customer do the work and would be more inclined to undercut one another. One example is in the report where Book.com has a compare button to see if their prices are lower.
g) Online prices are elastic. ( i.e. immune to
change up and down with demand)
A. I agree, because as with most goods, as prices rise, demand falls and as prices fall, demand rises. As with all market segments, the level of elasticity varies from market to market.
h) Online prices are generally transparent (the
extent to which prices for a given product or service are known by buyers in
the marketplace.)
A. Yes. They are transparent. When comparing products between sellers that are identical we can achieve transparency but as to achieve full transparency we need to be aware of product heterogeneity.
Question 3
a) What types of m-commerce services does your
cell phone provider offer?
A. My cell phone offers in the way of m-commerce services the internet, which is available as long as there is service. My cell phone also allows me to download applications and games. It also offers access to emails, internet, skype, google map, gmail.
b) Which of these services do you use?
A. GPS, internet, games, access to emails.
c) What types of transactions do you perform
through your cell phone or other wireless device?
A. Mostly internet, sometimes internet banking, google maps, emails, facebook, etc.
d) What types of transactions would you like to
perform, but are currently unable to?
A. I would like to have voice recognition in my GPS as well, so that I can ask directions from Google maps perhaps and it would tell.
e) What is your opinion of wireless
advertising/mobile marketing?
A. I hate where i receive emails about special deals, which can be annoying and fill your inbox with so many unwanted messages. I like receiving SMS about appointments and credit card payments, etc.
Further research
Chris Anderson, the editor of Wired Magazine, wrote a book called 'The Long Tail'. Anderson's theory of 'The Long Tail' has been widely acclaimed, but there has also been recent research which questions it's veracity. Conduct your own research about 'The Long Tail', and state your opinion in favour or against the theory. It is also worth reading about Pareto's Principle, the 80/20 Rule. How do the two relate to each other?
Chris Anderson, the editor of Wired Magazine, wrote a book called 'The Long Tail'. Anderson's theory of 'The Long Tail' has been widely acclaimed, but there has also been recent research which questions it's veracity. Conduct your own research about 'The Long Tail', and state your opinion in favour or against the theory. It is also worth reading about Pareto's Principle, the 80/20 Rule. How do the two relate to each other?
The 80/20 Rule is a good management technique, it can be applied to almost anything. It is a great business rule, because it means that 80% of business or sales will be generated from 20% of your customers. In other words 20% of your efforts result in 80% of your business profits.
The Long Tail theory is a concept that counters the 80/20 rule. It is derived from Pareto's thinking that a low demand can make up a market share that exceeds few of those that are in high demand effectively and collectively. Basically a large number of small customers can out-perform a small number of large customers.
Research
Readings:
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TUTORIAL FIVE
Now look at the list of business models below and describe the features of each of these business models, on your blog page, giving an example of each.
Brokerage
2.)Advertising :
It is a form of promotion where the web is used to deliver messages to attract customers. The web provides content and services where the advertisements are placed in form of banner ads. Some examples are given below:
For more examples of typical web banners, click http://www.justgothere.com/web_banners/web_banners.htm
3.) Infomediary
It is characterized by the capture and sharing of information which can occur when registration is a requirement for viewing or downloading information from websites. Data collected from this registration can capture contact details and consumption details which when analysed, can be a valuable asset for marketing purposes. A popular informediary model is the reward cards retailers and supermarkets issuing to customers that offer discounts for a certain amount of points and up to date VIP sales catalogues. A Sri Lankan example would be where Keells supermarket offers its customers Nexus cards that has many loyalty schemes and bonuses if you use the card. An example of such a promotion is given below.
4.) Merchant
This is internet based merchanidising and the best example is Amazon.com. The merchant model of e-commerce involves the establishment of an electronic storefront on the World Wide Web. it is an information-technology infrastructure capable of receiving and processing orders, appropriate security measures to assure the safety, secrecy and authenticity of transaction information and means for procuring payments, either online or in the physical world and completing orders via shipping and delivery.
Now look at the list of business models below and describe the features of each of these business models, on your blog page, giving an example of each.
Brokerage
Advertising
Infomediary
Merchant
Manufacturer (Direct)
Affiliate
Community
Subscription
Utility.
Merchant
Manufacturer (Direct)
Affiliate
Community
Subscription
Utility.
ANS
A Business model is "the plan implemented by a company to generate revenue and make a profit from operations. The model includes the components and functions of the business, as well as the revenues it generates and the expenses it incurs."
It is a method of doing business by which a company sustains itself.
1.) Brokerage:
It brings buyers and sellers together and allows transactions to be facilitated. The broker usually charges a fee for the transaction it enable. Examples of a brokerage model can be a transaction model like Paypal or an auction broker like Ebay. While many brokers are involved in connecting consumers with retailers, they also connect businesses with other businesses or consumers with other consumers. A wide variety of different scenarios or business configurations fall under the label of Brokerage model, including, websites posting online ads and internet shopping malls to online marketplaces, online auctions, shopping bots, aggregators, etc.
It brings buyers and sellers together and allows transactions to be facilitated. The broker usually charges a fee for the transaction it enable. Examples of a brokerage model can be a transaction model like Paypal or an auction broker like Ebay. While many brokers are involved in connecting consumers with retailers, they also connect businesses with other businesses or consumers with other consumers. A wide variety of different scenarios or business configurations fall under the label of Brokerage model, including, websites posting online ads and internet shopping malls to online marketplaces, online auctions, shopping bots, aggregators, etc.
Read more: Brokerage Model - THE BROKERAGE MODEL - Business, Models, Companies, and Online http://ecommerce.hostip.info/pages/132/Brokerage-Model.html#ixzz27ToBLgeg
2.)Advertising :
It is a form of promotion where the web is used to deliver messages to attract customers. The web provides content and services where the advertisements are placed in form of banner ads. Some examples are given below:
For more examples of typical web banners, click http://www.justgothere.com/web_banners/web_banners.htm
3.) Infomediary
It is characterized by the capture and sharing of information which can occur when registration is a requirement for viewing or downloading information from websites. Data collected from this registration can capture contact details and consumption details which when analysed, can be a valuable asset for marketing purposes. A popular informediary model is the reward cards retailers and supermarkets issuing to customers that offer discounts for a certain amount of points and up to date VIP sales catalogues. A Sri Lankan example would be where Keells supermarket offers its customers Nexus cards that has many loyalty schemes and bonuses if you use the card. An example of such a promotion is given below.
4.) Merchant
This is internet based merchanidising and the best example is Amazon.com. The merchant model of e-commerce involves the establishment of an electronic storefront on the World Wide Web. it is an information-technology infrastructure capable of receiving and processing orders, appropriate security measures to assure the safety, secrecy and authenticity of transaction information and means for procuring payments, either online or in the physical world and completing orders via shipping and delivery.
Read more: Merchant Model - THE MERCHANT MODEL ADAPTS TO A TOUGHER ENVIRONMENT - Merchants, Customers, Web, and Online http://ecommerce.hostip.info/pages/724/Merchant-
5.)Manufacturer (Direct)
This is when the manufacturer sells directly to the buyer. Transactions can include leases, purchases and licenses, for example as done in Dell computers.
6.)Affiliate
This is a website that concentrates on retaining a certain group of people by continually upgrading their services and content to meet the needs and interests of the people. Once they obtain a large number of regular visitors, they generate revenue by adding links to merchants that the users would be interested in. This enables a firm to generate revenue streams of hundreds even thousands of items without carrying any inventories as can be seen below.
7.)Community
This is a method of developing online presence where several individuals and groups are encouraged to join and participate in ongoing interaction for a common purpose. For example, the site CommunityCare.co. gives a place for social workers to meet and discuss issues, etc. For some examples of community models go to the links given,
http://www.communitycare.co.uk/Home/
http://www.tes.co.uk/forums.aspx?navcode=14
http://www.sk-gaming.com/
Go to http://www.feverbee.com/2010/11/15-examples-of-thriving-online-communities.html for some more community sites.
8.)Subscription
This is when a customer has to pay a subscription price to access the service. This was pioneered by magazines and newspapers but is now a common business model for many business online as well. A good examples can be seen if you go to this link, http://www.cpaaustralia.com.au/cps/rde/xchg
9.)Utility
This is based on the concept of metered use where people pay for the service as they use it like gas and electricity. For example, internet access or telephone service via an online network.
This is when the manufacturer sells directly to the buyer. Transactions can include leases, purchases and licenses, for example as done in Dell computers.
6.)Affiliate
This is a website that concentrates on retaining a certain group of people by continually upgrading their services and content to meet the needs and interests of the people. Once they obtain a large number of regular visitors, they generate revenue by adding links to merchants that the users would be interested in. This enables a firm to generate revenue streams of hundreds even thousands of items without carrying any inventories as can be seen below.
7.)Community
This is a method of developing online presence where several individuals and groups are encouraged to join and participate in ongoing interaction for a common purpose. For example, the site CommunityCare.co. gives a place for social workers to meet and discuss issues, etc. For some examples of community models go to the links given,
http://www.communitycare.co.uk/Home/
http://www.tes.co.uk/forums.aspx?navcode=14
http://www.sk-gaming.com/
Go to http://www.feverbee.com/2010/11/15-examples-of-thriving-online-communities.html for some more community sites.
8.)Subscription
This is when a customer has to pay a subscription price to access the service. This was pioneered by magazines and newspapers but is now a common business model for many business online as well. A good examples can be seen if you go to this link, http://www.cpaaustralia.com.au/cps/rde/xchg
9.)Utility
This is based on the concept of metered use where people pay for the service as they use it like gas and electricity. For example, internet access or telephone service via an online network.
Spend some time looking at the Technology report, particularly the country
profiles and rankings. Use some of the data analysis tools to answer the
following -
1) What is the Mobile phone use /100 population - compare Australia, USA, China, India, Your Country?
ANS
Australia = 108/100
USA = 106/100
China = 73/100
India = 29.38/100
Sri Lanka = 87/100
2) Internet use / 100 population - compare Australia, USA, China, India, Your Country?
ANS
Australia = 78.9/100
USA = 78.2/100
China = 38.4/100
India = 4.38
Sri Lanka = 15.1/100
3) Compare main strengths and weaknesses of Australia or your home country in
the survey?
ANS
The strengths of Australia would have to
be our mobile phone subscriptions. While we do have a high number of mobile phone
subscriptions, in comparison to the United States, our internet capabilities
need major improvement. While Australia has 55.4 Mb/s, the United States has
111.2 Mb/s. Their downloading speed is almost double what Australia has. We
almost have the same number of internet users per 100 people, but need to
improve the speed of the internet if we want to compete with the American
market in e-business.
4) What does the survey suggest to you about the Information Technology readiness of Australian business compared to Australian consumers?
ANS
1) What is the Mobile phone use /100 population - compare Australia, USA, China, India, Your Country?
ANS
Australia = 108/100
USA = 106/100
China = 73/100
India = 29.38/100
Sri Lanka = 87/100
Taken from the site http://data.worldbank.org/indicator/IT.CEL.SETS.P2
2) Internet use / 100 population - compare Australia, USA, China, India, Your Country?
ANS
Australia = 78.9/100
USA = 78.2/100
China = 38.4/100
India = 4.38
Sri Lanka = 15.1/100
Taken from the site http://data.worldbank.org/indicator/IT.NET.USER.P2
ANS
Rank out of the 133 countries surveyed
Government usage Index= 5
Political and Regulatory Environment Index = 7
Infrastructure Environment Index = 12
Environment Component Index = 14
Market environment index = 14
Usage component index = 17
Individual usage Index = 20
Business usage Index = 30
The weaknesses include Fixed telephone tariffs (hard data) ranked 82 Business monthly telephone subscription (hard data) ranked 97 and total tax rate (hard data) ranked 90.
4) What does the survey suggest to you about the Information Technology readiness of Australian business compared to Australian consumers?
ANS
Australia’s Individual Readiness index is 31,
compared to the Business Readiness index of 21 (Dutta & Mia, 2010,
184)). We can say that Australia is more business-ready than individual-ready using figures alone. From these figures it seems that
the Australian consumer has pretty good access to businesses (through mobile
phones and internet use) but it appears that it is easy for a business to begin
in Australia (it takes two days to start a business in Australia (Dutta &
Mia, 2010)) however, in terms of technology, there is still room for
improvement.
Source: Dutta, S. and Mia, I. (2010). Global information
technology report 2009-2010. Geneva, Switzerland: World Economic Forum and
INSEAD accessed from Google 25/09/2012
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Monday, September 24, 2012
TUTORIAL FOUR
1) Looking at the site useage, what does the terms visits, page
views and pages/visit mean? What does the bounce rate mean and does it vary
much from day to day?
ANS
much from day to day?
ANS
Visits represent the number of times the website was visited, without regard to repeat visitors. Page views represent the total number of pages that visitors looked at one a site. Visitors represent the number of actual people that visited our site. Page/visit means the average amount of pages a visitor has requested. As an example,
- If you visit the UB website tomorrow and looked at the ‘home’ page, our ‘about’ page, and our ‘contact’ page, that would count as 1 visit and 3 page views.
- If you return to UB website in one week and look at the same pages again, that will count as 1 more visit and 3 more page views. However, it will only count as 1 visitor since it’s the same person visiting twice.
- If one of your friends visits UB website today and looks at those pages on our site, that will count as 1 visit, 1 visitor, and 3 page views.
"Bounce rate (sometimes confused with exit rate) is an internet marking term used in web traffic analysis. It represents the percentage of visitors who enter the site and "bounce" (leave the site) rather than continue viewing other pages within the same site."
Bounce rate does vary day to day with all rates within a 20% range between 26.19% - 49.34%.
2) Now look at the traffic sources report. What are the three
sources of traffic and where has most of the traffic come from?
ANS
The three sources are search engines, direct traffic and referring sites. About 46.48% traffic has come from search engines followed by direct traffic at 37.08% and referring sites are 16.44%.
ANS
The three sources are search engines, direct traffic and referring sites. About 46.48% traffic has come from search engines followed by direct traffic at 37.08% and referring sites are 16.44%.
3) What was the most popular web browser used to access the
site?
ANS
Google by 43.35%
ANS
Google by 43.35%
4) How many countries did visitors to Foliospaces come from and
what were the top four countries?
ANS
85 countries and the top 4 countries are Australia, United States, United Kingdom and Canada
ANS
85 countries and the top 4 countries are Australia, United States, United Kingdom and Canada
5) Having clicked every possible link on my analytics, make a few comments on,
(a) What you can track,
(b) What you can track over time and
(c) What you can’t track.
ANS
a.) What can you track??
We can track the number of visits, visitors, unique visitors, bounce rate, time on site, what country visitors are from, visitors overview, map overlay, technical profile, visitor profiles, browser profile, traffic sources overview, content overview, search engines, direct engines, referring engines, Country/territory detail.
b.) What you can track over time and ???
All answers given in 5 a
c.) What can't you track??
Details about the user.
6) What do the following terms mean? These are just a few, you
may like to add some more and perhaps include them on the Moodle glossary.
high bounce rate - Indicates that the site entrance pages aren't relevant to your visitors.
key words - specific terms used by a person to search something over the net.
Average Page Depth - Average number of pages on a site that visitors view on a single session.
click through rate - measures the percentage of people who clicked the ad in order to get to their destination place.
click - a mouse click. A succession of clicks is known as clickstream.
Cookie - A cookie is a small piece of information stored as a text file on your computer that a web server uses when you browse certain websites that you've visited before. It is commonly used when you sign up for services and for sign in (log in) features. It can only be used with the Domain name that stored them. Basically the web server needs to use cookies in order for the website to work correctly. This information is nothing more than a string of letters or numbers. Some websites use cookies to track ads to target banner ads. We use cookies to make the sign up process much easier to use by separating it into easy steps. It allows you to go back where you left off if you have any problems with your computer or net connection.
Impression - These track down how many times a webpage or element on a webpage is viewed. It is one of the standard metrics used in website analytics software. The term is often referred to in page impressions which is synonymous with "Page views". Each time a page is viewed, a page impressions is counted. Thus a single visitor can rack up multiple impressions on a website by visiting multiple pages.
Hyperlink - It is an image, word, phrase tat you can click to jump to a new document or section within the present document. Hyperlinks are found in every Web page, allowing users to click their way from page to page for easy access. Text hyperlinks are often blue and underlined. It can be located by moving the cursor over it, the cursor changes to a tiny hand pointing at the particular link. When you click, a new page or place in the current page opens.
Navigation - It allows users to quickly visit any section of the website and is a really important element of the site's design.
Page view - Each time a user visits a webpage, it is called a page view. These are tracked to record the traffic of a website by monitoring applications. A website has a lot of traffic, it it is getting a lot of page views. However, since a page view is recorded every time a web page is loaded, a single person can increase the number of page views by a high amount. Thus, unique page views are tracked to log the number of DIFFERENT visitors a website has in a given time period.
Session - refers to a limited time of communication between two systems
Unique Visitors (or Absolute Unique Visitors) - unique page views are commonly tracked to log the number of different visitors a website receives in a period of time.
URL - address of a specific website or file on the Internet. It stands for Uniform Resource Locator.
Visitor - Is a person who has visited the site. (The number given represents the number of actual people who has visited the site).
Visitor Session - is a defined period of interaction between a visitor (unique/untrackable type) and a website.
Comparison shopping - comparing prices of items to ensure you get the best deal.
key words - specific terms used by a person to search something over the net.
Average Page Depth - Average number of pages on a site that visitors view on a single session.
click through rate - measures the percentage of people who clicked the ad in order to get to their destination place.
click - a mouse click. A succession of clicks is known as clickstream.
Cookie - A cookie is a small piece of information stored as a text file on your computer that a web server uses when you browse certain websites that you've visited before. It is commonly used when you sign up for services and for sign in (log in) features. It can only be used with the Domain name that stored them. Basically the web server needs to use cookies in order for the website to work correctly. This information is nothing more than a string of letters or numbers. Some websites use cookies to track ads to target banner ads. We use cookies to make the sign up process much easier to use by separating it into easy steps. It allows you to go back where you left off if you have any problems with your computer or net connection.
Impression - These track down how many times a webpage or element on a webpage is viewed. It is one of the standard metrics used in website analytics software. The term is often referred to in page impressions which is synonymous with "Page views". Each time a page is viewed, a page impressions is counted. Thus a single visitor can rack up multiple impressions on a website by visiting multiple pages.
Hyperlink - It is an image, word, phrase tat you can click to jump to a new document or section within the present document. Hyperlinks are found in every Web page, allowing users to click their way from page to page for easy access. Text hyperlinks are often blue and underlined. It can be located by moving the cursor over it, the cursor changes to a tiny hand pointing at the particular link. When you click, a new page or place in the current page opens.
Navigation - It allows users to quickly visit any section of the website and is a really important element of the site's design.
Page view - Each time a user visits a webpage, it is called a page view. These are tracked to record the traffic of a website by monitoring applications. A website has a lot of traffic, it it is getting a lot of page views. However, since a page view is recorded every time a web page is loaded, a single person can increase the number of page views by a high amount. Thus, unique page views are tracked to log the number of DIFFERENT visitors a website has in a given time period.
Session - refers to a limited time of communication between two systems
Unique Visitors (or Absolute Unique Visitors) - unique page views are commonly tracked to log the number of different visitors a website receives in a period of time.
URL - address of a specific website or file on the Internet. It stands for Uniform Resource Locator.
Visitor - Is a person who has visited the site. (The number given represents the number of actual people who has visited the site).
Visitor Session - is a defined period of interaction between a visitor (unique/untrackable type) and a website.
Comparison shopping - comparing prices of items to ensure you get the best deal.
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