TUTORIAL FOUR
1) Looking at the site useage, what does the terms visits, page
views and pages/visit mean? What does the bounce rate mean and does it vary
much from day to day?
ANS
much from day to day?
ANS
Visits represent the number of times the website was visited, without regard to repeat visitors. Page views represent the total number of pages that visitors looked at one a site. Visitors represent the number of actual people that visited our site. Page/visit means the average amount of pages a visitor has requested. As an example,
- If you visit the UB website tomorrow and looked at the ‘home’ page, our ‘about’ page, and our ‘contact’ page, that would count as 1 visit and 3 page views.
- If you return to UB website in one week and look at the same pages again, that will count as 1 more visit and 3 more page views. However, it will only count as 1 visitor since it’s the same person visiting twice.
- If one of your friends visits UB website today and looks at those pages on our site, that will count as 1 visit, 1 visitor, and 3 page views.
"Bounce rate (sometimes confused with exit rate) is an internet marking term used in web traffic analysis. It represents the percentage of visitors who enter the site and "bounce" (leave the site) rather than continue viewing other pages within the same site."
Bounce rate does vary day to day with all rates within a 20% range between 26.19% - 49.34%.
2) Now look at the traffic sources report. What are the three
sources of traffic and where has most of the traffic come from?
ANS
The three sources are search engines, direct traffic and referring sites. About 46.48% traffic has come from search engines followed by direct traffic at 37.08% and referring sites are 16.44%.
ANS
The three sources are search engines, direct traffic and referring sites. About 46.48% traffic has come from search engines followed by direct traffic at 37.08% and referring sites are 16.44%.
3) What was the most popular web browser used to access the
site?
ANS
Google by 43.35%
ANS
Google by 43.35%
4) How many countries did visitors to Foliospaces come from and
what were the top four countries?
ANS
85 countries and the top 4 countries are Australia, United States, United Kingdom and Canada
ANS
85 countries and the top 4 countries are Australia, United States, United Kingdom and Canada
5) Having clicked every possible link on my analytics, make a few comments on,
(a) What you can track,
(b) What you can track over time and
(c) What you can’t track.
ANS
a.) What can you track??
We can track the number of visits, visitors, unique visitors, bounce rate, time on site, what country visitors are from, visitors overview, map overlay, technical profile, visitor profiles, browser profile, traffic sources overview, content overview, search engines, direct engines, referring engines, Country/territory detail.
b.) What you can track over time and ???
All answers given in 5 a
c.) What can't you track??
Details about the user.
6) What do the following terms mean? These are just a few, you
may like to add some more and perhaps include them on the Moodle glossary.
high bounce rate - Indicates that the site entrance pages aren't relevant to your visitors.
key words - specific terms used by a person to search something over the net.
Average Page Depth - Average number of pages on a site that visitors view on a single session.
click through rate - measures the percentage of people who clicked the ad in order to get to their destination place.
click - a mouse click. A succession of clicks is known as clickstream.
Cookie - A cookie is a small piece of information stored as a text file on your computer that a web server uses when you browse certain websites that you've visited before. It is commonly used when you sign up for services and for sign in (log in) features. It can only be used with the Domain name that stored them. Basically the web server needs to use cookies in order for the website to work correctly. This information is nothing more than a string of letters or numbers. Some websites use cookies to track ads to target banner ads. We use cookies to make the sign up process much easier to use by separating it into easy steps. It allows you to go back where you left off if you have any problems with your computer or net connection.
Impression - These track down how many times a webpage or element on a webpage is viewed. It is one of the standard metrics used in website analytics software. The term is often referred to in page impressions which is synonymous with "Page views". Each time a page is viewed, a page impressions is counted. Thus a single visitor can rack up multiple impressions on a website by visiting multiple pages.
Hyperlink - It is an image, word, phrase tat you can click to jump to a new document or section within the present document. Hyperlinks are found in every Web page, allowing users to click their way from page to page for easy access. Text hyperlinks are often blue and underlined. It can be located by moving the cursor over it, the cursor changes to a tiny hand pointing at the particular link. When you click, a new page or place in the current page opens.
Navigation - It allows users to quickly visit any section of the website and is a really important element of the site's design.
Page view - Each time a user visits a webpage, it is called a page view. These are tracked to record the traffic of a website by monitoring applications. A website has a lot of traffic, it it is getting a lot of page views. However, since a page view is recorded every time a web page is loaded, a single person can increase the number of page views by a high amount. Thus, unique page views are tracked to log the number of DIFFERENT visitors a website has in a given time period.
Session - refers to a limited time of communication between two systems
Unique Visitors (or Absolute Unique Visitors) - unique page views are commonly tracked to log the number of different visitors a website receives in a period of time.
URL - address of a specific website or file on the Internet. It stands for Uniform Resource Locator.
Visitor - Is a person who has visited the site. (The number given represents the number of actual people who has visited the site).
Visitor Session - is a defined period of interaction between a visitor (unique/untrackable type) and a website.
Comparison shopping - comparing prices of items to ensure you get the best deal.
key words - specific terms used by a person to search something over the net.
Average Page Depth - Average number of pages on a site that visitors view on a single session.
click through rate - measures the percentage of people who clicked the ad in order to get to their destination place.
click - a mouse click. A succession of clicks is known as clickstream.
Cookie - A cookie is a small piece of information stored as a text file on your computer that a web server uses when you browse certain websites that you've visited before. It is commonly used when you sign up for services and for sign in (log in) features. It can only be used with the Domain name that stored them. Basically the web server needs to use cookies in order for the website to work correctly. This information is nothing more than a string of letters or numbers. Some websites use cookies to track ads to target banner ads. We use cookies to make the sign up process much easier to use by separating it into easy steps. It allows you to go back where you left off if you have any problems with your computer or net connection.
Impression - These track down how many times a webpage or element on a webpage is viewed. It is one of the standard metrics used in website analytics software. The term is often referred to in page impressions which is synonymous with "Page views". Each time a page is viewed, a page impressions is counted. Thus a single visitor can rack up multiple impressions on a website by visiting multiple pages.
Hyperlink - It is an image, word, phrase tat you can click to jump to a new document or section within the present document. Hyperlinks are found in every Web page, allowing users to click their way from page to page for easy access. Text hyperlinks are often blue and underlined. It can be located by moving the cursor over it, the cursor changes to a tiny hand pointing at the particular link. When you click, a new page or place in the current page opens.
Navigation - It allows users to quickly visit any section of the website and is a really important element of the site's design.
Page view - Each time a user visits a webpage, it is called a page view. These are tracked to record the traffic of a website by monitoring applications. A website has a lot of traffic, it it is getting a lot of page views. However, since a page view is recorded every time a web page is loaded, a single person can increase the number of page views by a high amount. Thus, unique page views are tracked to log the number of DIFFERENT visitors a website has in a given time period.
Session - refers to a limited time of communication between two systems
Unique Visitors (or Absolute Unique Visitors) - unique page views are commonly tracked to log the number of different visitors a website receives in a period of time.
URL - address of a specific website or file on the Internet. It stands for Uniform Resource Locator.
Visitor - Is a person who has visited the site. (The number given represents the number of actual people who has visited the site).
Visitor Session - is a defined period of interaction between a visitor (unique/untrackable type) and a website.
Comparison shopping - comparing prices of items to ensure you get the best deal.
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